The AI Sales Desk.
A short course for people who sell. Learn to let an AI assistant do the research, the preparation and the first drafts, so your time goes to the conversations that close.
- 08:30Lead list: 25 design-build firms in one region, qualified A/B/C12m
- 10:00Meeting prep: architect, recent projects, three questions to ask6m
- 13:30Quote email from this month's price list, in the client's units4m
- 15:00Market scan: dealers and competitors in a new state, with sources15m
- 17:00Visit report and three follow-ups, ready to check and send8m
For people who sell, not people who code.
Account managers, sales directors, agents and dealer teams in B2B and premium products. No technical background needed. If you can write an email, you can do this.
- 01Brief an AI assistant so the first answer is already usable.
- 02Build a qualified prospect list in an afternoon, not a week.
- 03Walk into any meeting prepared, in ten minutes.
- 04Write quotes and follow-ups in your own voice, faster.
- 05Scan a new market with sources you can check.
- 06Know what never to paste in, and how to check every answer.
Seven modules. One working desk.
Each module is a few short videos, one exercise on your own accounts, and prompts you keep. Do one a day or all in a weekend.
- 01
Set up your desk
The right account and settings, a profile that tells the assistant who you are, and one workspace per market or key client with the files it needs.
ExerciseSet up your first workspace with your price list and product book. - 02
The brief that gets a good answer
Role, goal, context, format. Why one good example beats a paragraph of explanation, and how to steer in two lines instead of starting over.
ExerciseTurn your three most common tasks into standard briefs. - 03
Find the buyers
Your ideal customer on one page, building and qualifying a list, spotting signals like new projects, showrooms and fairs, and a first message that is not a mass mail.
ExerciseA qualified list of 25 prospects in your own region. - 04
Read the market
Market scan, dealer landscape, competitor profile and price benchmark, always with sources, so you can defend every number.
ExerciseA one-page scan of a market you want to open. - 05
Before and after the meeting
Ten-minute preparation, a pitch in the client's terms, handling objections, and a visit report that writes itself from your notes.
ExercisePrepare your next real meeting, then report on it. - 06
Quote, follow up, close
Quote emails from your own price list, the difficult email, checking calculations, a follow-up rhythm and clean notes for your CRM.
ExerciseThree follow-ups on deals from last month. - 07
Make it stick
Saving what works as reusable templates, checking answers for errors, company data rules, and your own one-page playbook.
ExerciseYour personal playbook card.
Short videos
Five to ten minutes each, screen and voice. Pause, copy, try.
Your own accounts
Every exercise uses your market and your clients, so the course pays for itself while you follow it.
Prompts and templates
A library of ready prompts for prospecting, research, meetings, quotes and follow-up.
Alone, as a team, or built into the company.
The course
For individual sellers and agents. Start when you want, finish when you want.
- All seven modules
- Exercises and prompt library
- Certificate of completion
Course plus kick-off
For sales teams that want to work the same way, with the same standards.
- Course for the whole team
- Live kick-off and Q&A
- Prompts built on your own price lists and products
In-house programme
For companies that want AI in the daily sales process, set up and measured.
- Set-up, training and coaching over six weeks
- A company sales playbook
- Results measured in leads and meetings
The course is taught on Claude, the AI assistant made by Anthropic. Most of it works with other assistants too. AQERA is independent and not affiliated with Anthropic.
Be in the first group.
The first group gets the course at an introductory price and a direct line for questions. Leave your details and you will hear first.
Before you start.
Do I need a paid AI subscription?
A free account is enough to start. For daily use in sales, a paid plan pays for itself quickly. Module 01 explains which one fits you.
Is my company data safe?
Module 07 covers it: what you can share, what you never paste in, and how to agree on rules with your IT team before connecting mail or CRM.
How long does it take?
A few hours in total. Most people do one module a day and use it the same afternoon.
Which language is the course in?
English, with Dutch versions of the main videos planned. The assistant itself works in any language your clients use.
Who teaches it?
Peter Knegt, twenty-plus years in export sales across Europe and North America, who uses these methods every working day.