Growth, carried across.
AQERA is the practice of Peter Knegt. Two things, done properly: taking premium European brands into America, and putting AI to work in the sales teams that sell them.
- From
- 52.37° N, 4.90° E
- To
- 40.71° N, 74.01° W
- Crossing
- 5,863 km
Two crossings. A brand into a new market. A sales team into a new way of working.
Carrying European brands into America.
Market position, partners, pricing and activation for premium European brands. A few brands at a time, by introduction.
The route ↓Putting AI to work in the sales day.
A short online course people follow at their own pace, and in-house programmes for sales teams. Built in real export sales, used every day.
The AI Sales Desk →The route, in five legs.
European brands rarely fail in America on product. They fail on sequence: the wrong state first, the wrong partner, a price that breaks at landed cost.
- Leg 01Position
Who in America buys at your price, and which states to open first.
- Leg 02Access
The right dealers, reps, designers and developers. Introduced, never cold.
- Leg 03Structure
Landed pricing, MSRP, stock and territory terms that keep you in control.
- Leg 04Activate
Events and visits used as deadlines, so interest turns into orders.
- Leg 05Scale
From the first region to national reach, one proven market at a time.
Few brands, properly.
A small number of brands, each with full attention.
Control before volume.
Distribution you can steer beats reach you can't take back.
Margin that survives the crossing.
Prices built from landed cost, with room for every partner in the chain.
The deal is won after the pitch.
Samples, quality control and logistics decide who gets the second order.
The AI Sales Desk.
A short course for people who sell. Seven modules, a few hours in total, and something you can use the same afternoon.
No theory about the future of work. The exact way to find buyers, prepare a meeting, write the quote and follow up, with an AI assistant doing the heavy lifting and you staying in charge.
- 01Set up your desk
- 02The brief that gets a good answer
- 03Find the buyers
- 04Read the market
- 05Before and after the meeting
- 06Quote, follow up, close
- 07Make it stick
From Aquarius, the water-bearer.
The one who carries something of value from one world to another. A brand proven in Europe, brought intact to America. A way of working that is new, brought into a sales team until it is simply how they work.
AQERA · ah-KEH-ra
Peter Knegt
Twenty-plus years inside European manufacturing and export, from logistics and key accounts to sales leadership and international business development.
The last years were spent building North American channels from zero: dealer networks, designer and developer relationships, landed pricing and stock. Along the way AI became part of every working day, from lead lists to price models. AQERA puts both to work for others.
By introduction.
AQERA works with a small number of brands and teams at a time. If you were referred, or see a reason to talk, send a short note.